To Kill A Mockingbird 5 Essay Research free essay sample

To Kill A Mockingbird 5 Essay, Research Paper Maycomb s Twinss Certain eldritch resemblance s between Tom Robinson and Boo Radley s lives exist in Harper Lee s To Kill A Mockingbird. In this novel, Boo Radley and Tom Robinson both symbolize the mocker. A mocker is a harmless bird that makes the universe more pleasant with it s vocal. Both Boo and Tom were peaceable people who neer did any injury. The first analogue in the lives of Tom and Boo focal points on their belongings. Tom lives in the nigga nest ( 175 ) near Mr. Ewell but outside of the metropolis bounds. A individual s position frequently relates to his belongings, and the reading of that belongings s value is frequently based on the renters of the land. The Radley belongings besides threatens the lives of people brave adequate to venture near it. The kids believe that anything that comes from the Radley s dirt is poisoned, including the nuts and fruits on the trees. We will write a custom essay sample on To Kill A Mockingbird 5 Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Jem cries at Scout one time stating about the Radley belongings: Don t you know you re non supposed to even touch the house over at that place? You ll acquire killed if you do. ( 13 ) The kids do non cognize or understand Boo, so they make his belongings threatening and immorality. Society characterizes both of these misunderstood people as amoral and endangering. Therefore, no 1 wants to travel on the land they own, because their values and lives could be risked by merely being near such a type of individual. Another similarity of their lives exists because most people assume their guilt. Without any grounds or dependable cognition of the state of affairs, Jem, Scout, and Dill assume the narratives of Boo assailing his male parent are true. They do non inquire their male parent if the narrative of all time happened or inquire the sheriff, who was purportedly involved. They merely presume his guilt. Tom Robinson s test is another farce of justness. For most of Maycomb county, his guilt neer comes into inquiry during the test. Atticus says that the test had, an inevitable finding of fact. ( 222 ) The rabble that wanted to lynch Tom besides assumed his guilt. They do non wait until he can hold his twenty-four hours in tribunal, they want to put to death the penalty they deem acceptable. In Tom s instance, the rabble believes Bob Ewell s narrative of Tom ravishing Mayella Ewell, without holding any vacillation about the truth, and they are unwilling to look for any cogent evidence designating that Tom did non perpetrate such a flagitious offense. The two work forces are on the outskirts of society, and their lives have certain resemblance s because of that quality. They are by and large non trusted, deemed a menace, and people fail to understand them. Both work forces become the topic of horror narratives to the people that do non understand or try to understand them. Even though they neer met, Tom and Boo s similar state of affairss cause them to portion many facets of their lives.

Free Essays on Locke V. Jefferson. A Compare And Contrast

Locke vs. Jefferson John Locke’s Second Treatise of Government and Thomas Jefferson’s Declaration of Independence are two of the most influential writings of all time. Many countries over the centuries have used these writings as the basis for their proclamation of independence. These authors laid the foundation for the idea of the State of Nature which is the founding base of our government. The Second Treatise of Government and the Declaration of Independence are very similar in their writings, which proves Locke’s work had an impact on Jefferson. Surprisingly as it is, Jefferson has been accused over the centuries for plagiarizing John Locke. The biggest similarity between both writings is that they are strongly focused on the belief that all men are created equal and have the right to happiness. Locke explains that humans have natural rights of life, liberty, and property. Jefferson restates this claim as unalienable Rights of life, liberty, and the pursuit of happiness. Both works state that no one person is above or superior to another person. The natural law of man is not under the authority of man but ruled by the Laws of Nature. Also they state that those natural rights can’t be taken away because humans are born with rights that are governed by natural laws and not by a government. The wordings in both these writings are nearly identical in explaining these rights of Nature. The State of Nature is addressed in both works. Both authors use it as the basis for their ideal government. Jefferson believes that if one set of politics is not working properly under the State of Nature, then the people must break away from it and begin a new one, because this is what the Laws of Nature entitle them. Locke states that everyone is free under the State of Nature, but can also be under a government. But if the government violates the State of Nature then the government should be removed. Both Locke and Jeffe... Free Essays on Locke V. Jefferson. A Compare And Contrast Free Essays on Locke V. Jefferson. A Compare And Contrast Locke vs. Jefferson John Locke’s Second Treatise of Government and Thomas Jefferson’s Declaration of Independence are two of the most influential writings of all time. Many countries over the centuries have used these writings as the basis for their proclamation of independence. These authors laid the foundation for the idea of the State of Nature which is the founding base of our government. The Second Treatise of Government and the Declaration of Independence are very similar in their writings, which proves Locke’s work had an impact on Jefferson. Surprisingly as it is, Jefferson has been accused over the centuries for plagiarizing John Locke. The biggest similarity between both writings is that they are strongly focused on the belief that all men are created equal and have the right to happiness. Locke explains that humans have natural rights of life, liberty, and property. Jefferson restates this claim as unalienable Rights of life, liberty, and the pursuit of happiness. Both works state that no one person is above or superior to another person. The natural law of man is not under the authority of man but ruled by the Laws of Nature. Also they state that those natural rights can’t be taken away because humans are born with rights that are governed by natural laws and not by a government. The wordings in both these writings are nearly identical in explaining these rights of Nature. The State of Nature is addressed in both works. Both authors use it as the basis for their ideal government. Jefferson believes that if one set of politics is not working properly under the State of Nature, then the people must break away from it and begin a new one, because this is what the Laws of Nature entitle them. Locke states that everyone is free under the State of Nature, but can also be under a government. But if the government violates the State of Nature then the government should be removed. Both Locke and Jeffe...

When to Capitalize Words for Compass Points

When to Capitalize Words for Compass Points When to Capitalize Words for Compass Points When to Capitalize Words for Compass Points By Mark Nichol North, south, east, west when is capitalization best? Obviously, when the directional term is part of a current or historical proper name for example, North Dakota and West Germany, respectively capitalization is nonnegotiable. But many lesser-known geographical designations aren’t as obvious. Here’s a rundown of some examples: Four of Australia’s seven states and territories Western Australia, the Northern Territory, South Australia, and New South Wales include a directional term, but only the latter may seem unequivocally correct. If you’re referring in writing to the western half of Australia (Western Australia, by contrast, constitutes only about one-third of the nation’s land area), say so; to refer simply to â€Å"western Australia† in that context might invite an erroneous correction. Corresponding terms do not necessarily refer to equivalent entities: North Africa is a region comprising numerous countries, while South Africa is a smaller area consisting of the eponymous nation. Some unofficial divisions have a virtual force of law based on cultural factors; one such example is the concept of Northern California and Southern California, which to many people in the Golden State at least might as well be two distinct jurisdictions. The distinction is complicated by the notion of Central California, and few people, including Californians, seem to be aware that there’s also an area called Eastern California (hidden from the rest of the state by the north-south mountain range known as the Sierra Nevada and culturally aligned with the neighboring state of Nevada). However, â€Å"Western California† is not part of the local lexicon, because the coastal areas and the middle of the state on a north-south axis are the â€Å"default† California. Various parts of Texas have the same type of distinction, though, as with their Californian counterparts, the dividing lines are nebulous. The largest state in the Lower 48 (that’s an unofficial but canonical designation itself) consists of six areas, including West Texas and three other corresponding regions so capitalized, plus Central Texas and the Texas Panhandle (which, counterintuitively, is north of North Texas). In the United States, regions are often named at least in part for their relative direction: There’s the Southwest, the South (which is actually the southeastern part of the country, but it was named when the territory of the United States extended only halfway across the North American continent), the Pacific Northwest, and so on. (There is no North, however, except in reference to Union during the Civil War.) These are not governed entities, but they are official designations. However, they should be capitalized only in such contexts; names of compass points in sentences such as â€Å"I drove southeast for several hours† or â€Å"Have you been to any of the southwestern states?† are not capitalized. Directional terms in culturally significant phrases such as â€Å"the Wild West† and â€Å"the Old West† are capitalized, as they are in names of districts and parts of cities: Chicago’s South Side, London’s West End, and the Middle East’s West Bank. Sometimes, a directional term preceding a city name refers to a separate, smaller jurisdiction, such as East Los Angeles; West Los Angeles, meanwhile, is a district of Los Angeles proper. The world’s two major oceans, the Atlantic and the Pacific, have no dotted lines marking their exact boundaries, but there are conventions about their extent, and divisional descriptions such as â€Å"North Atlantic† and â€Å"South Pacific† are official. When in doubt, look it up, taking care to be sensitive to cultural and regional nuances. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Inquire vs EnquireThe Many Forms of the Verb TO BEOne "L" or Two?

TO BE OF USE Essay Example | Topics and Well Written Essays - 500 words

TO BE OF USE - Essay Example Praise has been showered for the courage and patience of those who are determined to carry forward the task, work with fortitude and eyes on their final objective. There are people who render their services for the mankind, without caring for the inclement weather, adverse circumstances like the farmers do, to produce the grains for all of us. There are those having patience of waiting for their turn, to comply with the law at the cost of their own discomfort, but working relentlessly for achieving the aims and objectives that they have set for themselves. These people, working in close coordination with others in a team spirit, take pride in helping others. They are always there when the fellow human beings need them or whenever the society asks for them. Marge Piercy has compared the consistent worker with a craftsman who diligently shapes the seemingly useless water soaked soil into beautifully pottery. These pots in many attractive shapes adorn our drawing halls, make way in museums, add colour to the grace of our homes and has the ability to hold a number of other costly items. An able and diligent worker also feels happy and contented in the fact that others around feel happy when they see the outcome of their work.

Reader response Essay Example | Topics and Well Written Essays - 750 words

Reader response - Essay Example Moreover, the searches they conduct as well as detainment is racially biased. The authors posit that the border patrol is a venture that has proved unsuccessful and is likely to prove so in the future. Despite the efforts made by the patrol border, masses of people still migrate into the American territory. This paper will present a response to Silko’s text. In my opinion, the border patrol exercise only serves to limit the freedom of movement enjoyed by many Americans because of the numerous stops in different places. My view conforms to the opinion of the author expressed in the first paragraph of the text when she says, â€Å"As proud citizens, we grew up believing the freedom to travel was our inalienable right, a right that some Native Americans had been denied in the early 20th century† (115). Evidently, American citizens have a right to enjoy the freedom of movement, however, the stringency of the border patrol only serves to contravene this right. With the border patrol in places, Americans are frustrated by the numerous stops impromptu searches and in the worst cases imprisonment. From the author’s experience during the fateful night when they were stopped, it becomes evident that the border patrol is a source of frustration to the Americans (Archuleta 115). The experience of the author after being stopped by the border patrol is not an isolated case because the border patrol agents are stopping people at a higher frequency than any other time in history. The author highlights that, â€Å"Unfortunately, what happened to me is an everyday occurrence here now† (118). This statement is meant to place emphasis on the increasing rates of patrols at different checkpoints. The border patrol has increased its activity and extends its control to all the highways and roads that lead to the border o emanate from the border in states such as California, Arizona, New Mexico, and Texas. It is disturbing to learn about the different cases highlighted by the

Market With Respect To Customers And Segmentation Marketing Essay

Market With Respect To Customers And Segmentation Marketing Essay Analysis of market with respect to customers and segmentation is a fundamental process for any market offering. Several researches has been conducting on analyzing the factors on which the homogenous markets are segmented into several groups and are made heterogeneous with respect to some attributes possessed by the customers. Market segmentation is a challenge by marketers to identify group of customers with similar attributes and then target the product according to their different needs. These segments which are made as a result of market segmentation process, are then refined and one or several segments are selected to target a particular product or market offering. The process of selecting appropriate group of customers for a particular market offering is a part of planning before the product is initially launched in the market. The overall marketing efforts are the post consequences of this process or in other way these market efforts are based on attributes possessed by the customer. Each set of customers is targeted according to their attributes. Therefore it is of crucial importance for marketers to identify these attributes of customers that can be satisfied by the product offered in the market. However, after all these planning and marketing segmentation it is a common issue for marketers to indentify the actual target market for their market offering. Sometimes it is also observed that a product targeted to a particular segment is also being used by other customers that falls apart from that targeted segment. Segments are made on several characteristics like age, gender, geographic location, personality type, income group etc. It is the decision of the marketers to segment the market according to a particular or several characteristics. The ultimate goal of this process is to match the attributes of market offering to customer needs. The processes of marketing effort followed by segmentation analysis and selection are given a direction to target that particular segment and highlight the product attributes with respect to customer needs. In our research we make an attempt to study the effect of linking a market offering to a specific segment on its acceptance by another segment. During this research we have identified several products that are linked to a particular customer segment based on different characteristics. Mainly we have divided these market offerings into three sections that are: market offerings linked to a particular gender, market offerings linked to a particular age group, market offerings linked to a particular geographic location. We included these products in our survey to identify customers acceptance of a product that is linked to a particular segment by another segment that is not targeted by that product. Problem statement To study the effects of linking market offerings to specific customer segments on its acceptance by other customer segments. In this problem statement well study the effect of linking market offerings to specific customer segments as an independent variable. We will be including market offerings that are linked to a particular market segment and will study its effect by identifying the acceptance of these products by other segments. Therefore, the acceptance of market offerings that are linked to a particular segment by another segment will be dependent variable. Hypotheses For conducting this research we have created the following hypotheses: H1: Linking a market offering to a particular customer segment based on age does not have any effect on its acceptance by another segment based on age. H2: Linking a market offering to a particular customer segment based on gender does not have any effect on its acceptance by another segment based on gender. H3: Linking a market offering to a particular customer segment based on geographic location does not have any effect on its acceptance by another segment based on geographic location. Outline of the study Initially this study included the introduction to our research. In first chapter we tried to elaborate on our research topic. We discussed the issues that lead us towards our research problem. Furthermore we motioned our research problem statement along with the variables well study from our research problem. To test the variables we have formulated our hypotheses that well check in our result section. The second chapter brings about focus of research studies obtained from various research papers available. We did in depth study of around fifteen research papers related to our study and provided a brief discussion about their views regarding their respective field of study. This will provide a theoretical base for our study. The third chapter describes our research methods in detail. It will cover methods of our data collection. The sampling technique we used to collect our data from respondents, along with the sample size. Instrument of data collection that we have used and the validity and reliability of data collected from that instrument. The research model is represented in diagram and statistical technique that we have used is also discussed. The fourth section includes results of our study. This will be supported by statistical outputs of our data analysis and its interpretation to elaborate our results in theoretical terms. In the end of this section well provide hypotheses assessment summary. The fifth chapter will provide the conclusion on basis our results and discussions about it. The implications of our study on practical grounds. It will further indicate the areas of research that we can vision for further research. Definitions Market offering: any product tangible or intangible that is offered in market or customers. Market segmentation: Process of segmenting market into similar segments. Chapter 2: LITERATURE REVIEW Johnson (1971) found that market segmentation studies can produce result which indicates desired marketing action. Techniques which are presentably available can (1) construct a product space (2) discover the shape of distribution of consumers idea point throughout such a space, and (3) identify likely opportunity for new and modified produce. Wendell R. Smith (1956) found in his studies that market segmentation is done by viewing different preference of different groups. Consumers with similar requirements and preferences are considered as a segment. Segmentation in this way in done in order to satisfy consumer wants. Through market segmentation marketers can identify the required marketing action. These technique help to indentify new offering that could be designed. Different offerings could be designed according to the customer requirements. These groups with different requirements are then divided into segments in order to bring in new products in the market (Johnson, 1971). Market segmentation consists of viewing a heterogeneous market (one characterized by divergent demand) as a number of smaller homogeneous markets in response to differing product preferences among important market segments. It is attributable to the desires of consumers or users for more precise satisfaction of their varying wants. As market segmentation simultaneously addresses the roles of both marketers and customers, the segmentation concept has captured the attention of many scholars and practitioners alike in the field. Accordingly, within the last few years, a number of new developments have emerged in market segmentation. Segmentation is based upon development on the demand side of market and represents a rational and more precise adjustment of product marketing effort to consumer or user requirements.(Smith 1956). Segmentation helps companies to achieve competitive advantage., as different segments leads to different outcomes. Segmentation helps marketers identify the role of consumer preferences. This segmentation is based on the demand by different consumer groups. Marketers design market offerings by evaluating difference preference of different segments so that it could satisfy their needs. Age based segmentation is done by dividing people into similar age groups. The first age group that was born 1946 and 1964 are known as baby boomers I . They are more prone to make saving and questioning authority, so marketers have to design the product that has more cost to benefit ratio plus they have to provide more information about the offering. The second age based segment is baby boomer II 1964 and 1973 these are more towards spending then savings. N-Gens and Generation X segment are the once that are born between 1977 and 1987 and age from 1984 to 1994 respectively. They are more prone to spending money then saving. They prefer using internet as mean to socialize with people they know, so marketers need to produce product that close to technology. (Bidwell) The brand extension decision is strategically critical to an organization. Though an extension is a way to exploit perhaps the most important asset owned by a business, it also risks decreasing the value of that asset. The wrong extension could create damaging associations that may be expensive, or even impossible, to change. Ries and Trout (1981). For most brand extensions, a motivating rationale is that the original brand has associations that will be helpful to the extension. The impact of a brand association, however, can be harmful to the extension. For example, the Betty Crocker attribute association might be viewed as negative if the name were used on fashion product designed to appeal to young women. Zeithaml (1988) Brand extension is of the most dangerous decision that a company make. The motivation behind brand extension is that the existing parent brand helps the new brand to acquire its place in the market. But as it get positive effects from parent brand it could also put a negative effect on the parent brand. As in case of failure or success of brand extension it some how reflects the reliability and success of an existing parent brand. Unrelated extensions are some times might be disastrous for the company. Gender identity, sometimes referred to as an individuals psychological sex, has been defined as the fundamental, existential sense of ones maleness or femaleness. (Spence, 1984) A number of researchers have attempted to relate purchases of product types or specific brands to personality traits of the purchasers. These researchers advanced the basic hypothesis that individuals who consume in a certain manner will also manifest certain common personality characteristics, leading to prediction of consumer behavior. (Grubb Grathwohl, 1967) When attempting to measure whether segmentation has succeeded or failed. It is important to clarify the notion of success. Little research has dealt directly with the question of success and failure in segmentation research. (Dibb, 1998) With many questions regarding the relationship between marketing strategy and measurable business outcomes, proved the link with particular strategic decisions. It is difficult to achieve. (Dibb, 1998) The classic illustration of bad understanding of segmentation principles comes from the following quotation from a MD which emerges from a study examining the competitiveness of British industries. The study recommended that British businesses were reasonably weak in the application of a segmentation approach: I dont know if we segment the markets, or who we really place ourselves against the opposition. I expect our advertising agency knows. I think we are almost certainly up-market, because we advertise in some very posh magazines (Doyle et al., 1986) Some business view segmentation other as a tactical trick than as a staid strategic marketing tool. In some respect it has become industrys buzz expression. The cure for anything and everything. The attraction to view segmentation as an additional of marketings goodies in a kind of bitter shop mentality may be just too huge. Advertising executives sometimes criticize that product and brand managers view endorsement as a tactical answer to short-term declines in sales. When the months figures are reduced, advertising personnel complain that the managers visit the promotions bitter shop, with a steady stream of requirements for quick-hit campaign. Segmentation is sometimes view in the same manner, used tactically to deliver short-term payback, ignoring the need for a longer-term viewpoint. For customers the outcome can be a confusing mix of conflicting marketing programmers. (Dibb, 1998) Managers responsibility segmentation analysis for the first time often state surprise at the lack of sensible guidance and step-by step approach to help. This conversation begins by reviewing the kinds of question which practitioners ask when moving out segmentation study, then examines the degree to which available guidance matches up to these supplies. The following questions, which are characteristic of those asked by practitioners responsibility segmentation for the first time, are drawn from deliberations with managers at several divisions of an industrial chemical trade. (Dibb, 1998) The repayment of following a plan for the entirety of the segmentation project is apparent. Planning encourages the location of clear objectives, so that marketers found from the start exactly what they desire to achieve from the keep fit. This also increases the chance that measures will be designed to confirm that objectives have been achieved. (Doyle et al., 1986) Like the target of any market segment, racial targeting is done by brand manager to maximize sales and income. The basic rationale after this strategy is that a variety of promotion programs (unique combination of products, publicity, pack-ages, pricing, sharing, etc.), each intended to better match the psychology and happiness of a separable section, will eventually produce more sales and income than would a single undifferentiated mar-kiting agenda, so called mass promotion.( Polly, Lee and -Whitney, 1965) Marketing segmentation is ordinary among large consumer merchandise firms and has incurred criticism only when the product itself is challenging. The central concern, therefore, is not classically with the use of event or sex as a basis for marketplace analysis and idea. Selective targeting can be benign or even helpful, but only if the product is. When the mar-kiting process is deferential and appropriately customized it may be more applicable, efficient and may provide better service and settlement to targeted segments. But if the product is unpleasant, even ad-dative and deadly, segmentations competence delivers more death and illness, not more payback, and pro-vides damage, not a service. (Polly, Lee and -Whitney, 1965) Segmentation in commerce markets should reflect the association needs of the party involved and should not be based solely on the customary consumer market loom, which is primarily the collapse method. Through use of both the collapse and the build-up approach, a more correct, in-depth, and potentially more gainful view of industrial market can be achieve (Crittenden, Crittenden, and Musky, 2002). However, evils remain concerning the practical Application and completion of B2B segmentation. Managers account that the analysis process are reasonably clear, but it is not clear how they be supposed to choose and evaluate flanked by the market segments which have been resolute. (Nude and Cheng, 2003). Much segmentation theory has been developed during the period when transactional marketing was the principal approach to marketing, rather than the more relational approaches adopted in todays service-dominated environment. Under these circumstances, the allocation of resources to achieve the designated marketing mix goals was of key importance. (Naudà © and Cheng, 2003). Evils with the segmentation literature debate with a range of market practitioners from industry as varied as industrial substance and car mechanism to distillers and nibble foods are quick to condemn the convenience and ease of use of the so-called academic writing. The use of technical and turgid speech is a particularly common disparagement, though not unique to the segmentation literature. While it is beyond the scope of this piece to conduct a complete examination of general question about the style and arrangement of academic literature, it is important to discover issues which are specific to the segmentation text. One of the most fundamental concerns is that the writing reflects a inlet between educational and practitioner needs and that academics have a research agenda which sets different kinds of priorities to those of practitioners. A second area of worry is that the literature fails to believe some of the sensible constraints faced by marketers seeking to implement segme ntation advance. (Dibb, 1998) Chapter 3: RESEARCH METHODS 3.1 Method of Data Collection The method of data collection for this research will be Personal Surveying Technique which is highly effective for this research study. As far as the procedure is concerned for the collection of data. Firstly we will visit respondents according to the proposed sample size and ask them to solve the questionnaire for the research study. If respondents have the time they can fill the questionnaire at the moment in any other case they can fill at later time or date and the researcher can gather the questionnaire upon the set time from the respondent. 3.2 Sampling Technique Researcher proposes to use Non probability based sampling, where the researcher selects the sample based on convenience sampling, data will be mostly based on questionnaire since the researchers dont have that much time and is short of resources. 3.3 Sample size   Number of respondents for this study is 250 users for around 14 different brands which are gender, age or geography based linked. 3.4 Instrument for Data Collection   Self administered questionnaire will be used to collect data from the correspondents, which will have ample number of questions to address all the variables of the study. Various options would also be assigned to each question to measure the variables. 3.4.1 Validity and Reliability Test The validity and reliability of our data that we gathered in our study is given by the following cron-batch alpha statistical test. TABLE 3.4.1 Reliability and Validity Test Case Processing Summary N % Cases Valid 246 98.4 Excludeda 4 1.6 Total 250 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items .769 60 Here the value of Cronbachs Alpha is 0.769 that is about 77%. This confirms that our data is 77% valid and can be consider as reliable data for this study. 3.5 Research Model Developed Figure 3.5 This model refers to our variables and the effect that we have studies in our research. 3.6 Statistical Technique We have used custom table percentage method in which we have developed combine effect of customers perception about the product designed for and who will use the product in percentage terms. CHAPTER4: RESULTS 4.1 Findings and Interpretations of the Results Table 4.1.1 Zong Lahore Unlimited Custom Tables Who else can use People of Karachi People of Lahore People of Pakistan Any other Table N % Table N % Table N % Table N % Designed for Karachi 3.6% 1.2% 1.6% .0% Lahore 5.2% 55.6% 18.8% .0% All pakistan .8% 4.0% 8.4% .4% Any other .0% .0% .4% .0% Table 4.1.2 Ufone-Prepaid Karachi Offer Custom Tables Who else can use People of Karachi People of Lahore People of Pakistan Any other Table N % Table N % Table N % Table N % Designed for Karachi 58.0% 6.4% 18.8% .4% Lahore 2.8% .0% 1.6% .0% All pakistan 4.0% .4% 6.8% .0% Any other .0% .4% .4% .0% Table 4.1.3 Jazz- Karachi Bachat Offer Custom Tables Who else can use People of Karachi People of Lahore People of Pakistan Any other Table N % Table N % Table N % Table N % Designed for Karachi 57.6% 4.8% 20.8% 1.2% Lahore 1.2% 1.2% .4% .0% All pakistan 4.0% .8% 6.8% .4% Any other .0% .4% .0% .0% 14.00 .4% .0% .0% .0% Table 4.1.4 Zong- Karachi Unlimited Custom Tables Who else can use People of Karachi People of Lahore People of Pakistan Any other Table N % Table N % Table N % Table N % Designed for Karachi 62.0% 3.6% 17.2% .0% Lahore 1.2% .4% 1.6% .0% All pakistan 3.6% .4% 9.6% .4% Any other .0% .0% .0% .0% Table 4.1.5 Omore Karachi ka dil khusheyon se fill Custom Tables Who else can use People of Karachi People of Lahore People of Pakistan Any other Table N % Table N % Table N % Table N % Designed for Karachi 42.0% 2.8% 22.0% .8% Lahore .4% 2.4% .8% .0% All pakistan 2.8% 2.4% 22.0% .4% Any other .8% .0% .4% .0% The above mentioned tables are related to geographic location linked to a particular segment. As a common result we can justify that even there is a lot of variation in customers perception and acceptance but if we concentrate on where majority lies we can conclude that a product that is linked to a particular geographic location is used by the customers belonging to that location. Hence the other geographic segment does not accept the marketing offer linked to another geographic segment. Table 4.1.6 Jang- Bachon ka jang Custom Tables Who else can use 10 yrs or below 11-18 yrs 19-26 yrs above 26 All ages Table N % Table N % Table N % Table N % Table N % Designed for 10 yrs or below 18.5% 18.1% 2.8% .4% 3.2% 11-18 yrs 12.0% 19.7% 7.6% .4% 7.2% 19-26 yrs 1.6% .4% 2.8% .8% 2.4% above 26 .4% .4% .8% .4% .0% Table 4.1.7 Jang- Bachon ka jang Custom Tables Who else can use 10 yrs or below 11-18 yrs 19-26 yrs above 26 All ages Table N % Table N % Table N % Table N % Table N % Designed for 10 yrs or below 18.5% 18.1% 2.8% .4% 3.2% 11-18 yrs 12.0% 19.7% 7.6% .4% 7.2% 19-26 yrs 1.6% .4% 2.8% .8% 2.4% above 26 .4% .4% .8% .4% .0% Table 4.1.8 Djuice- its fun to be young Custom Tables Who else can use 10 yrs or below 11-18 yrs 19-26 yrs above 26 All ages Table N % Table N % Table N % Table N % Table N % Designed for 10 yrs or below 1.6% .4% .4% .0% .0% 11-18 yrs 2.8% 11.2% 14.8% .4% 5.6% 19-26 yrs .8% 22.8% 19.6% 6.0% 11.6% above 26 .0% .4% .8% .4% .4% Table 4.1.9 HBL- Young Savers Account (upto 18 years) Custom Tables Who else can use 10 yrs or below 11-18 yrs 19-26 yrs above 26 All ages 14.00 Table N % Table N % Table N % Table N % Table N % Table N % Designed for 10 yrs or below 2.4% 4.4% 1.6% .0% .0% .0% 11-18 yrs 16.0% 35.2% 11.2% .8% 4.0% .4% 19-26 yrs .4% 4.0% 11.2% 2.8% 2.0% .0% above 26 .0% .4% 1.2% 1.2% .8% .0% Table 4.1.10 Dawn- Young World Custom Tables Who else can use 10 yrs or below 11-18 yrs 19-26 yrs above 26 All ages 41.00 Table N % Table N % Table N % Table N % Table N % Table N % Designed for 10 yrs or below 7.6% 10.0% .4% .0% 1.6% .0% 11-18 yrs 14.0% 20.0% 13.2% 2.0% 9.6% .4% 19-26 yrs 1.2% 4.0% 6.0% 2.4% 2.4% .0% above 26 .8% .8% 1.2% .8% 1.6% .0% In this section of our instrument we presented the market offering linked to a particular customer segment based on age group. The general result of all 4 market offerings is showing that there is a significant variation in usage of product designed for a particular age by other age groups. Hence we can conclude that a market offering linked to a particular age group is accepted by other age groups. Table 4.1.11 Garnier Men Custom Tables Who else can use Male only female only both genders Table N % Table N % Table N % Designed for Male only 66.8% 4.0% 14.2% female only 3.2% 2.0% 2.4% both genders 1.2% .4% 5.7% Table 4.1.12 Jazz-Ladies Package Custom Tables Who else can use Male only female only both genders Table N % Table N % Table N % Designed for Male only 6.4% 2.8% 1.2% female only 2.8% 31.2% 29.6% both genders 3.2% 4.0% 18.8% Table 4.1.13 Gillette- The best a Man can get Custom Tables Who else can use Male only female only both genders Table N % Table N % Table N % Designed for Male only 68.1% 4.0% 10.5% female only 4.0% 2.8% 2.0% both genders 2.8% .4% 5.2% Table 4.1.13 Head and Shoulder- for Men Custom Tables Who else can use Male only female only both genders Table N % Table N % Table N % Designed for Male only 41.5% 5.6% 25.4% female only 4.8% .4% 1.2% both genders 2.8% 2.0% 16.1% Table 4.1.14 Ufone- Ladies Package Custom Tables Who else can use Male only female only both genders Table N % Table N % Table N % Designed for Male only 4.4% 3.2% 2.0% female only 3.2% 33.1% 26.2% both genders 3.6% 3.6% 20.6% In this last section we presented market offerings that are linked to a particular gender. In this it is not justifiable to give a general consensus for all the 5 products we presented. There is a different pattern of behavior that is identifies and it is with respect to the nature of the product. Hence we can conclude that for cosmetic or body care products the market offering linked to a particular gender is not used by other gender and hence not accepted. However in case of telecommunication packages, a market offering linked to a particular gender is accepted by other gender and they can use it. 4.2 Hypotheses Assessment Summary Table 4.2 Hypotheses Assessment HYPOTHESES SUMMARY ASSESMENT H1:- Market offering linked to a particular customer segment based on age does not have any effect on another customer segment based on age. With respect to age we have seen there is a lot of variation in usage of product by other age groups. H1 accepted H2:- Market offering linked to a particular customer segment based on geographic location does not have any effect on another customer segment based on geographic location. With respect to geographic location prominent behavior is that a market offering is used by same geographic location its linked to rather than other geographic locations. H2 rejected H3:- Market offering linked to a particular customer segment based on gender does not have any effect on another customer segment based on gender. In this the usage of a product by other gender is according to the nature of product however the prominent behavior suggest that the product linked to a particular gender is not used by opposite gender H3 accepted CHAPTER 5: CONLUSION, DISCUSSION, IMPLICATION AND FU

Arabic Mythology Essay

Like any other culture, ancient Arabs believed in demons, devils and the like, or at least they had stories about these things whether or not they believed those stories were true. Like everybody else they had their own mythology. Some of these stories are not really famous even for native speakers, like the story of how the rooster lost its ability to fly, or the legend which states that a very long time ago everything was able to talk; And some other stories are well-known (at least for those who DO read) like the ogres and poetry Genies. Arabs have a long-forgotten term which says â€Å"when everythingQ was talking† to describe something that happened a long time ago, especially in the pre-historic era. The root of this term is that ancient Arabs believed that everything -everything including animals and rocks- had the ability to talk at one point in history. And a lot of Arabian legends took place at that part of history. One example of this is the story of how did the rooster lost its ability to fly. The story goes like that: the rooster and the crow were drinking together until they finished all the drinks they had. So the crow told the rooster that he would bring more drinks and food if he gave him his wings and the rooster agreed. Needless to say, the crow never returned them and that is why the rooster crows every morning. He is calling the crow at the same time he took his wings. Most of the paranormal Arabian stories take place in the desert with a single hero. There are just so many Arabian stories about encounters with paranormal creatures in the desert. Some of them are friendly like poetry demons or genies and some are not like ogres. Also there are some stories about heroes like â€Å"Ta-ab-ba-ta_Sha-run†, a real man who became a legend because of all the stories that were made up about him. He was described as â€Å"The fastest man when he run, and the strongest when he fights. His spear when thrown is like winter’s wind†¦etc† and he had so many encounters with demons and ogres in the desert. One of these encounters gave him his name when he fought an ogre bare-handed and killed it in â€Å"Raha-Bitan†. Then he carried it to his people under his armpit so they gave him his name which means â€Å"the one who carry evil ender his armpit. † Unfortunately he was a thief in a lot of stories. When talking about pre-Islamic Arabs you can consider the demons and the Genies to be the same. Genies were famous as excellent poets, and Arabs believed that every human poet had a Genie friend who inspires him with verses, even if he didn’t know about it. The genie is called â€Å"Ra-Ei, this word is driven from the verb ‘to see’ and ‘realizing what is behind the seen’. And from a noun mean seeing the future – or predicting it – ether in real life or a dream that turns true. When you talk about a poet and his genie you say that the poet is the Genie’s â€Å"Elf† and the genie is the poet’s â€Å"Ra-Ei†. Elf is a word driven from â€Å"Elfah† which means a close relationship or feeling comfortable with a person or a thing that you get used to. Also some say that the Genie is born with you and you are stuck together forever, while others said that you do not born with a Genie but you can have one later. People said that the Genies come from a valley named â€Å"Abqar/Abkar† and their master is setting under â€Å"the poetry tree†, the root for all rhythms and verses in the world. It is said that you will become a poet if you sleep in that valley for one night and you will meet your genie. All poetry Genies belong there even if they didn’t actually live there. A genie doesn’t necessarily need to be physically near his human friend to inspire him with verses so some Genies decide to stay there. Some famous poets claimed that they know their Genie and gave him a name, and some of them said that they met their Genie personally. Like ‘Abu-Nawas’ and ‘Al-Faraz-daq’ who both claimed that the head Genie is their â€Å"Ra-Ei†. Nowadays, we know that almost all mythologies are wrong, but that is not a reason to forget them because the value of mythology does not lay in its veracity but in its role as a part of history and culture.