A Critical Analysis of the Arthurian Tale Sir Gawain and The Green Knight in the context of Literary Theory

This story is in the tradition of Arthurian stories about the Legendary King Arthur and his Knights of the Round Table. This is a alliterative poem belonging to the romantic genre of Arthurian legends.The author is anonymous and is simply referred to as the Gawain poet or the Pearl poet and is dated Ca. 1340-1400 from West Midlands in England, Sir Gawain and the Green Knight tells a tale of how Sir Gawain, a member of the esteemed Knights of the Round Table in King Arthur’s court at Camelot, accepted a challenge from a mysterious stranger, referred to as the Green Knight, who suddenly barges in on a merry feast in King Arthur’s Court.The story contains points, both in a Feminist and in a Marxist reading, that exhibit both positive and negative symbolisms, thus, inevitably furthering the contention that this is also very Deconstructivist; which is another literary theory and reading of the story. Certain symbolisms, themes and tones in the story show this is so, by being capable of having both pro and anti- Feminist and Marxist elements, which would be discussed in a more detailed manner in the following pages.FEMINISIT READINGâ€Å"Women are systematically degraded by receiving the trivial attentions which men think it manly to pay to the sex, when, in fact, men are insultingly supporting their own superiority.† (Wollstonecraft, 1759)Much can be gleaned when giving this piece a feminist reading. To start with, this belonging to the classic Medieval Age Romance and it being one of the Arthurian Legend makes it a very easy target for being tagged as anti Feminist.The very concept of the Medieval Age, and the mere mention of Arthurian Legends is in itself enough subject of anti Feminist repartee’s. The very fact alone that this era is characterized by patriarchal dominance and machismo is a strong enough qualification to label this outright as an anti Feminist story, without even going to the analysis of the story. The most obvious of a ll is the general tone and obvious patriarchal system of the story.There is a King who is high and mighty, and he rules over his subjects. The most loyal, admired and feared heroes are the Knights of the Round Table, whom, are all men. The Queen Guinevere is described as if she was a wall flower in all these brave bold display of masculine superiority, and is even deemed to be quiet, and not to say anything. In some translations of the story she is even said to sit beside Gawain, and not beside his supposed husband.The mention in the text that she presides over the festivities is merely titular, if at all, a token too trifle. With such a patriarchal system, it follows that the story also shows phallocentrism. If Camelot, the supposed Utopia is all patriarchal, what more could be expected of in the ‘real’ world?When Sir Gawain left on his quest to fulfill his vow to the Green Knight, he came upon a castle, where the lord of the castle, Bertilak of Hautdesert told him to give to him whatever he gets in exchange for the game he hunted. While the lord is away, the lady of the castle is left idling away on the castle, and falls to seducing the visitor. This brings to mind another archetypal typecasting or stereotyping of women; the Sinner/Saint stereotypes.In this story, Guinevere is the pure maiden; the saintly woman of virtue, while the Lady Bertilak is typecast as the sinner/slut/whore impure woman. There is an imposition of impossible virtues to the women as patently due to a macho image and in contrast to how a man should be chivalrous and upright.The seduction of the Lady Bertilak as opposed to the chastity of Queen Guinevere is clearly a male imposed virtue and rule of morals to how women should act. They should silently preside over ceremonies, as Guinevere does, or should patiently wait for his husband to come home, as the Lady Bertilak should have done.   

Night World : Witchlight Chapter 10

The car coming. Iliana screaming. And the feeling of absolute helplessness- Glass shattered. Keller didn't understand at first. She thought that Iliana was trying to break the window and get Jaime's attention. But the window was safety glass, and what broke was the beaker in Diana's hand. Blood spurted, shockingly red and liquid. And Iliana kept squeezing the broken glass in her hand, making more and more blood run. Her small face was fixed and rigid, her lips slightly parted, her breath held, her whole expression one of complete concentration. She was calling the blue fire. Keller lost her own breath. She's doing it! I'm going to see a Wild Power. Right here, right beside me, it's happening! She wrenched her own gaze back to the car. She was going to see those tons of metal come to a stop just as the BART train on the video had. Or maybe Iliana would just deflect the car in its course, send it into the grassy island in the middle of the driveway. In any case, she can hardly deny that she's the Wild Power now- It was then that Keller realized the car wasn't stopping. It wasn't working. She heard Iliana make a desperate sound beside her. There was no time for anything more. The car was on top of Jaime, swinging up onto the curb. Keller's heart lurched. And something streaked out behind Jaime, hitting her from behind. It knocked her flying toward the grassy island. Out of the path of the car. Keller knew who it was even before her eyes could focus on the dark golden hair and long legs. The car braked and screeched and swerved-but Keller couldn't tell if it had hit him. It went skidding, half on and half off the sidewalk. Then it corrected its course and roared along the driveway, speeding away. Nissa came dashing out of the door below and stood for an instant, taking in the scene. Above, Keller was still frozen. She and Iliana were both as motionless as statues. Then Iliana made a little noise and whirled around. She was off and running before Keller could catch her. She shot past Winnie, leaving a trail of flying red droplets. â€Å"Come on!† Keller yelled. They both went after her. But it was like chasing a sunbeam. Keller had had no idea the little thing could run like that. They were right behind her all the way down the stairs and out the door. It was where Keller wanted to be, anyway. There were two figures lying on the pavement. They were both very still. Keller's heart was beating hard enough to break through her chest. Amazing how, even after seeing so much in her life, she could still have the desperate impulse to shut her eyes. For the first moment, as her gaze raked over Galen's body, she wasn't sure if she could see blood or not. Everything was pulsing with dark spots, and her brain didn't seem able to put any kind of coherent picture together. Then he moved. The stiff, wincing motion of somebody injured, but not injured badly. He lifted his head, pushed himself up on one elbow, and looked around. Keller stared at him wordlessly. Then she made her voice obey her. â€Å"Did it hit you?† â€Å"Just glanced off me.† He got his legs under him. â€Å"I'm fine. But what about-^-â€Å" They both looked at Jaime. â€Å"Goddess!† Galen's voice was filled with horror. He scrambled up and took a limping step before falling to his knees. Even Keller felt shock sweep over her before she realized what was going on. At first glance, it looked like a tragedy. Diana was holding Jaime, cradling her in her arms, and there was blood everywhere. All over the front of Diana's sweater, all over Jaime's white shirt. It just showed up better on Jaime. But it was Diana's blood, still flowing from her cut hand. Jaime was blinking and lifting a hand to her forehead in bewilderment. Her color was good, and her breathing sounded clear if fast. â€Å"That car-those people were crazy. They were going to hit me.† I'm sorry,† Diana said. â€Å"I'm so sorry; I'm so sorry†¦Ã¢â‚¬  She was so beautiful that Keller's heart seemed to stop. Her fine skin seemed almost translucent in the cool afternoon light. That glorious hair was rippling in the wind behind her, every single strand light as air and moving independently. And her expression†¦ She was bending over Jaime so tenderly, tears Ming like diamonds. Her grief-it was complete, Keller thought. As if Jaime were her own dearest sister. She cared in a way that went beyond sympathy and beyond compassion and into something like perfect love. It†¦ transformed her. She wasn't a light-minded child anymore. She was almost†¦ angelic. All at once, Keller understood why everybody at school brought their problems to this girl. It was because of that caring, that love. Diana didn't help them to make herself popular. She helped because her heart was open, without shields, without the normal barriers that separated people from one another. And she was as brave as a little lion. She hadn't even hesitated when she saw Jaime in danger. She was afraid of blood, but she'd cut herself instantly, even recklessly, trying to help. That was courage, Keller thought. Not doing something without being afraid, but doing something even though you were afraid. In that moment, all of Keller's resentment of Diana melted away. All her anger and exasperation and contempt. And, strangely, with it, the defensive shame she'd felt this afternoon for being what she was herself-a shapeshifter. It didn't make sense. There was no connection. But there it was. The flat but strangely pleasant voice of Jaime was going on. â€Å"I'm okay-it was just a shock. Stop crying now. Somebody pushed me out of the way.† Diana looked up at Galen. She was still crying, and her eyes were the color of violet crystal. Galen was kneeling on one knee, looking down worriedly at Jaime. Their eyes met, and they both went still. Except for the wind ruffling Iliana's hair, they might have been a painting. A scene from one of the Old Masters, Keller thought. The boy with dark golden hair and that perfectly sculptured face, looking down with protective concern. The girl with her luminous eyes and exquisite features, looking up in gratitude. It was a sweet and lovely picture. It was also the exact moment that Iliana fell in love with Galen. And Keller knew it. She knew before Iliana knew herself. She saw a sort of plaintive shimmer in Iliana's eyes, like more tears about to fall. And then she saw the change in Iliana's face. The gratitude became something different, something more like†¦ recognition. It was as if Iliana were discovering Galen all at once, seeing everything in him that Keller had been slowly learning to see. They're both†¦ Keller wanted to think idiots, but the word wouldn't come. All she ended up with was the same. Both of them. Idealists. Open-hearted. Trying to rescue everyone. They're perfect for each other. â€Å"You saved her life,† Iliana whispered. â€Å"But you could have been killed yourself.† â€Å"It just happened,† Galen said. â€Å"I moved without thinking. But you-you're really bleeding†¦Ã¢â‚¬  Iliana looked soberly down at her hand. It was the only thing that marred the picture; it was gory and shocking. But Iliana's gaze wasn't frightened. Instead, she looked wise beyond her years and infinitely sad. â€Å"I†¦ couldn't help,† she said. Keller opened her mouth. But before she could say anything, Nissa appeared beside Iliana. â€Å"Here,† she said in her practical way, loosening the carefully knotted scarf at her throat. â€Å"Let me tie it up until we can see if you need stitches.† She glanced up at Keller. â€Å"I got the license plate of the car.† Keller blinked and refocused. Her brain started ticking again. â€Å"Both of you, go get the car,† she said to Nissa and Winnie. â€Å"Ill finish that.† She took Nissa's place by Iliana. â€Å"Are you really all right?† she asked Jaime, careful to face her directly. â€Å"I think we need to take all three of you to the hospital.† Part of her expected to see a flinching as the dark blue eyes under the soft brown bangs met hers. But, of course, there wasn't any. Nissa's memory blanking had been too good. Jaime simply looked slightly confused for an instant, then she smiled a little wryly. â€Å"I'm really okay.† â€Å"Even so,† Keller said. There was a crowd gathering. Students and teachers were running from various corners of the building, coming to see what the noise was about. Keller realized that it had actually been only a couple of minutes since the car had gone roaring and screeching along the sidewalk. A few minutes†¦ but the world had changed. In several ways. â€Å"Come on,† she said, and helped Jaime up. She let Galen help Iliana. And she felt strangely calm and peaceful. Galen turned out to have several pulled muscles and lots of scrapes and bruises. Jaime had bruises and a dizzy headache and double vision, which got her actually admitted to the hospital-hardly surprising, considering how many times she'd been knocked down that day, Keller thought. Iliana needed stitches. She submitted to them quietly, which only seemed to alarm her mother. Mrs. Dominick had been called from home to the hospital. She sat with the baby in her lap and listened to Keller try to explain how Iliana had gotten cut while standing at the chemistry room window. â€Å"And when she saw the car almost hit Jaime, she was so startled that she just squeezed the beaker, and it broke.† Diana's mother looked doubtful for a moment, but it wasn't her nature to be suspicious. She nodded, accepting the story. Jaime's parents had been called to the hospital, too, and both Galen and Jaime had to give statements to the police. Nissa flashed Keller a glance when the policewoman asked if anyone had noticed the car's license plate. Keller nodded. She had already had Nissa call the number in to Circle Daybreak from a pay phone, but there was no reason not to have the police on the case, too. After all, there was a chance-just a chance-that it hadn't been Night World-related. Not much of a chance, though. Circle Daybreak agents would follow Jaime and her family after this, watching from the shadows and ready to act if the Night World showed up again. It was a standard precaution. Both Mr. and Ms. Ashton-Hughes, Jaime's parents, came down from Jaime's floor to speak to Galen in the emergency room. â€Å"You saved our daughter,† her mother said. â€Å"We don't know how to thank you.† Galen shook his head. â€Å"Really, it just happened. I mean, anybody would have done it.† Ms. Ashton-Hughes smiled slightly and shook her head in turn. Then she looked at Iliana. â€Å"Jaime says she hopes your hand heals quickly. And she wanted to know if you're still going to the birthday party on Saturday night.† â€Å"Oh-† For a moment, Iliana looked bewildered, as if she'd forgotten about the party. Then she brightened. â€Å"Yeah, tell her that I am. Is she still going?† â€Å"I think so. The doctor said she can go home tomorrow, as long as she keeps quiet for a few days. And she said she wasn't going to miss it even if her head fell off.† Iliana smiled. It was well into the evening by the time they all got home. Everyone was tired, even the baby-and Iliana was asleep. Mr. Dominick came hurrying out of the house. He was a medium-sized man with dark hair and glasses, and he looked very anxious. He came around to the backseat as Hiana's mother filled him in on the situation. But it was Galen who carried Iliana inside. She didn't wake up. Hardly surprising. The doctor had given her something for the pain, and Keller knew that she hadn't had much sleep the night before. She lay in Galen's arms like a trusting child, her face turned against his shoulder. They looked†¦ very good together, Keller thought. They looked right. Winnie and Nissa hurried upstairs and turned down Diana's sheets. Galen gently lowered her to the bed. He stood looking down at her. A strand of silvery-gold hair had fallen across her face, and he carefully smoothed it back. That single gesture told Keller more than anything else could have. He understands, she thought. It's like that moment when she looked at him and discovered all at once that he's brave and gentle and caring. He understands that she cut herself to try and save Jaime, and that people love her because she loves them so much first. And that she couldn't be petty or spiteful if she tried, and that she's probably never wished another person harm in her life. He sees all that in her now. Mrs. Dominick came in just then to help get Iliana undressed. Galen, of course, went out. Keller gestured for Winnie and Nissa to stay, and followed him. This time, she was the one who said, â€Å"Can I talk with you?† They slipped into the library again, and Keller shut the door. With everything that was going on in the house, she didn't think anyone would notice. Then she faced him. She hadn't bothered to turn on the lights. There was some illumination from the window but not much. It didn't really matter. Shapeshifter eyes were good in the dark, and Keller was just as glad he couldn't study her face. She could see enough of his as he stood by the window. The light picked up the edge of his golden head, and she could see that his expression was troubled and a little uncertain. â€Å"Keller-† he began. Keller held up a hand to cut him off. â€Å"Wait. Galen, first I want to tell you that you don't owe me an explanation.† She took a breath. â€Å"Look, Galen, what happened this morning was a mistake. And I think we both realize that now.† â€Å"Keller†¦Ã¢â‚¬  â€Å"I shouldn't have gotten so upset at you about it. But that's not the point. The point is that things have worked out.† He looked bleak suddenly. â€Å"Have they?† â€Å"Yes,† Keller said firmly. â€Å"And you don't need to try and pretend otherwise. You care about her. She cares about you. Are you going to try and deny that?† Galen turned toward the window. He looked more than bleak now; he looked terribly depressed. â€Å"I do care about her,† he said slowly. â€Å"I won't deny it. But-â€Å" â€Å"But nothing! It's good, Galen. It's what was meant to be, and it's what we came here for. Right?† He shifted miserably. â€Å"I guess so. But Keller-â€Å" â€Å"And it may just possibly save the world,† Keller said flatly. There was a long silence. Galen's head was down. â€Å"We've got a chance now,† Keller said. ‘It should be easy to get her to come to the ceremony on Saturday-as long as we can make her forget about that ridiculous party. I'm not saying use her feelings against her. I'm just saying go with it. She should want to be promised to you.† Galen didn't say anything. â€Å"And that's all. That's what I wanted to tell you. And also that if you're going to act stupid and guilty because of something that was†¦ a few minutes of silliness, a mistake-well, then, I'm not going to talk to you ever again.† His head came up. â€Å"You think it was a mistake?† â€Å"Yes. Absolutely.† In one motion, he turned around and took her by the shoulders. His fingers tightened, and he stared at her face as if he were trying to see her eyes. â€Å"And that's what you really think?† â€Å"Galen, will you please stop worrying about my feelings?† She shrugged out of his grip, still facing him squarely. Tm fine. Things have worked out just the way they should. And that's all we ever need to say about it.† He let out a long breath and turned toward the window again. Keller couldn't tell if the sigh was relief or something else. â€Å"Just make sure she comes to the ceremony. Not that it should be difficult,† she said. There was another silence. Keller tried to read his emotions through his stance and failed completely. â€Å"Can you do that?† she prompted at last. â€Å"Yes. I can do it. I can try.† And that was all he said. Keller turned to the door. Then she turned back. â€Å"Thank you,† she said softly. But what she really meant was Good-bye, and she knew he knew it. For a long moment, she thought he wouldn't answer. At last, he said, â€Å"Thank you, Keller.† Keller didn't know what for, and she didn't want to think about it right now. She turned and slipped out of the room.

OPERATIONS MANAGEMENT Essay Example | Topics and Well Written Essays - 2500 words - 4

OPERATIONS MANAGEMENT - Essay Example Proper operations management offers the management of any organization the chance to put in place proper operation strategies that provide the overall direction, which serves the framework for conducting all the functions of the organization (Clay 2007, 27). It is essential that every organization sets a pattern of decisions that shape its long term capabilities in any type of operations and positively affect the contribution of the overall strategy. This is through reconciliation of market requirements with the available operations resources. This task looks into how firms in the travel industry in Park Place (Cardiff) compete through their operations. The task looks dissects the significance of operations management for new firms in beating existing competition through operations of existing firms in the market. It takes a case study of Comfy Zone Travelers Corporation that intends to have a new branch in Park Place, Cardiff. In order to understand the operation strategies that companies in the Travelling Sector in Cardiff have put in place to counter competition, the research takes both qualitative and quantitative approach. The survey acknowledges that while the actual market share of each of the competing firms in the sector is a good indicator of well-thought operation strategies, it also appreciates that there are several factors of the market that may not be quantified. In this realization, the researchers conducted a market survey to determine both the market share of the existing firms in the traveling industry as well as understanding the thoughts of the market on the operations strategies the companies use. The survey concentrated on a sample of the target market. Since Comfy Zone Corporation intends to introduce its services in all sectors of transport in the town, the interrogation covered all users of public transport from roads to air. Given that a majority of

Qualitative Study Evaluation Essay Example | Topics and Well Written Essays - 1000 words

Qualitative Study Evaluation - Essay Example The main issue which is discussed by the author is that proper training and preparation is essential for unfamiliar or unexpected teaching assignments. The author used his personal experience in his writing in which he discussed how teachers cope with the situations when they have to teach the subjects in which they are not skilled and qualified properly. The author also investigated how those teachers use their background knowledge and skills. This is a proof of qualitative approach which is done by the author. The author’s action research approach has focused on the effects of action research when the teacher teaches in and out of her fields. In her field means, in which she has a full knowledge while instructing and out of her fields in which her qualification is not applicable as she was given some background knowledge about an action research. There is no different review of the literature. APA style has been used for crediting or reference (Creswell, 2008). Evaluation of the Purpose and Research Questions The author specifies using action research to examine how teachers react, who are asked to instruct out of their fields and how they used their previous knowledge and experience. The main question arises in the mind is that how do that type of teachers prepare their lessons for instruction? The main reason of the research indicates that author is herself a teacher. She has done that action research project with herself and her students are the participants of that research project and the classroom is the foremost site of the research project (Creswell, 2008). Evaluation of Data Collection The author uses several steps of action research for collecting data that are planning, monitoring and reflecting etc. As author was a practicing teacher, the steps to gain assess to the site and students were not listed but would expected be the same steps which are necessary to make qualified in the required field of instructions. The author’s sampling was restricted to the students under her guidance. She did not follow special steps for data sampling; on the contrary she did common methods for data sampling with her students with her students who have their journals for data collection. The data collection does not consist of large scale it only consisted of author herself and her students. For the data collection, she has adopted certain protocols for completing her task like she has taken permission from the guardians of the students and school authorities as well. The data was collected from the four sources that are; her own reflective journal, journals recorded and set aside by the students, consultation from a previous English teacher and the tape recording of the first and last lessons of the studied class period. This is confirmation that from four ways author has collected data which is mentioned above (Dicker, 1990). Evaluation of D

Media Campaign analysis Essay Example | Topics and Well Written Essays - 750 words

Media Campaign analysis - Essay Example Don’t Smoke†, the health media campaign against cigarette smoking. Various aspects of smoking in relation to health of youth in the community will be discussed. Phillip Morris’ youth smoking prevention â€Å"Think. Don’t Smoke† (Morris, 2001) campaign which was widely publicised by media, is available online for school children and youth at SchoolTube (2009). The short video encourages children and young people to stop wasting their time and their life in smoking, and urges them to stop and The main reasons for searching for the online anti-smoking health campaign â€Å"Think. Don’t Smoke† was to address the issue of child and youth smokers in the community. Keen interest in helping the community overcome important hurdles is the reason for undertaking investigation and identification of this major addictive behavior among young people. The dangerous habit of smoking calls for strong preventive measures. Personally, as a non-smoker and firm believer in abstinence from smoking, one considers it imperative that the most susceptible age group should be educated and encouraged to refrain from smoking. Moreover, the untimely passing away of grandparents due to lung cancer has been a close and sorrowful encounter with the devastating outcomes of smoking. Hence, there is a keen interest in reaching out to the maximum number of people possible, to help save them from a downward health spiral. The SchoolTube (2009) anti-smoking campaign â€Å"Think. Don’t Smoke† is simply presented, with a number of people voicing their opinions against smoking, in a brief, effective manner. It can be easily understood and retained even by young children. A far-reaching and strong anti-smoking campaign through posters to be put up at schools and public places, will include the link to the SchoolTube (2009) campaign, for online access by school children and young people. This will be a large-scale community venture, with motivating speeches to be delivered at

Different between large city and small city Research Paper

Different between large city and small city - Research Paper Example Apparent differences between New York City and Terre Haute are mainly due to the people that inhibit those cities. Being a large and popular city New York City is home to many famous Hollywood celebrities and is in full swing from morning to midnight. New York City has a plethora of malls situated in its streets including Trump Tower, Kings Plaza Shopping Center and Marina, Manhattan Mall, and Queens Center just to name a few. Terre Haute may lack in activities however it also has numerous malls including Honey Creek Mall, Nancy’s Downtown Mall, and Shadylane Antique Mall while some are located far off. Also, transportation system and the way of getting to places are different in the two cities. For instance, having a large population traffic jams are quite common in New York City due to congestion. According to Aaron Couch, New York City dwellers experience at least 42 hours of delay per year (n.pag.). As a result people prefer travelling by public transport: bus, subway, tax i, etc. Terre Haute, on the other hand, has a relatively less occurrence of severe traffic jams as compared to New York City. Overall, there are so many activities a person could do and there are numerous places to go to in New York City while Terre Haute has a limited number of activities for recreation and entertainment. However, Terre Haute beats NYC to traffic congestions. One of the major advantages for a person living in Terre Haute is the cost of living there. It is significantly lower than the one for New York City. Apartment rents are way cheaper in Terre Haute. In New York City the monthly apartment rent for a one bedroom apartment ranges from $2370 to $3100 (Numbeo, n.pag.) as compared to $425 to $500 for a one bedroom apartment in Terre Haute. Also, the costs incurred due to restaurant, market, transportation, monthly utility bills, sports, leisure, clothing, and rent amounts to a huge chunk of the salary of a New Yorker. All these expenses are significantly low for a pe rson living in Terre Haute. If asked about people’s preferences then a person would prefer to live in New York City despite its high cost of living. The apparent reason is that Terre Haute is a small city and hence has lesser job opportunities and subsequently a lower pay rate. With the perks and benefits and the standards of living one would enjoy in New York City, these are almost absent in Terre Haute. Therefore, despite the low cost of living more people prefer to live in New York City. High crime rates have often been associated with New York City. The reason is quite straightforward. Being a large and populous city there are more opportunities of crimes including robbery, homicide, rape, motor vehicle theft, assaults, and so on. Also, since the city houses richer people demographically the crime rate is higher than any smaller city like Terre Haute. In fact, Terre Haute has a significantly low crime rate even though a prison is there for wrong doers. However, to not men tion the decreasing crime rate in New York City would be unfair. There has been a decline in the crime rate from 1999 to 2011 from 459.9 to 254.5 (City Data, n.pag.). Many consider this decline a mystery while others have put forward many reasons for this decline in the crime rate including the change in policies, growth in the number of police force, and so on. Even with this plummeting crime rate, Terre Haute still has a very low crime rate as compared to New York City

Report choosing one of public limited company, which i chose Crawford Essay

Report choosing one of public limited company, which i chose Crawford & Co., and do research. You will then need to obtain a cop - Essay Example The evaluation has been done by comparing the performance of the stock of the company with other competitors. The analysis reveals that the share of Crawford and Company is not performing well and is price of the shares are much below that the other players in the insurance industry. Moreover, the earning for the investors is also low. The risk reward rating dismisses the expectation of the market for the future cash flow with the current cash flow. Finally the after conducting the technical analysis and looking at the P/E ratio, it has been suggested to the investors they might go with a purchasing decision. Furthermore, the company has been recommended to incorporate steps in order to make the shares more attractive. Introduction Crawford and Company is a multinational organization, headquartered in United States and provides claim management solutions to insurance and risk management industry on global scale. ... It also provides services to self-insured entities in more than 70 countries. The company aims at offering claim services, consulting services and business process outsourcing for a range of product lines. These include casualty claim and property management techniques, compensation claims for the workers, medical claim management and administration of legal settlement. The company has employed around 8478 hard working employees who contribute to the development company. The company belongs to the financial sector and insurance brokers industry (Crawford and Company, 2013b). The company has earned revenue of $1,266.1 million as of 2012, experiencing a rise in revenue by 4.5%. The operating profit of the company has however increased by 42.8% in 2012 from 2011. The net profit is measured as $48.9 million in 2012, which has also increased by 7.7% from 2011 (Crawford and Company, 2013a). Strategic capabilities In order to attain the strategic objectives Crawford and Company focuses on t heir strategic capabilities by highlighting on their mission and vision statement. The company wants to establish itself as the premium company that provides administrative solutions and custom claims in each and every market they operate. For this they aim to act with integrity, honesty and responsibility, provide value added services to their customers, encouraging positive communication with the customers and the employees and recognising the value of the contribution made by the employees. They consider the employees as an integral part in achieving their strategic objectives. In this respect, they aim to provide safe and healthy working environment for them and